
EV Price-Parity: It’s here already – sometimes, and EVs are setting sales records in key segments.
There already are some EVs with not just “Schrödinger’s parity“, but genuine price-parity winning not just awards, but topping sales charts. These are mostly from the Tesla and BYD duopoly, but they are not entirely alone.
Beating ICE vehicles in sales chart is the best test for price-parity, and segment by segment, EV contenders are being launched. Yes, there are still many overpriced ‘token EVs’ that either exist to satisfy green requirements, provide products for brand loyalists demanding EV products, or help convince their makers “there is little demand for EVs”.
This is an evaluation of price parity, and a list of vehicles with price parity on the market. The previously subsidy free Australian market is the base, but with inclusion of key international. The implications for established brands, and brand loyalty were surprising.



















































