We are in a time of disruption by electrification as planes, trains and automobiles, as well as shipping, all move to zero emission power. But it is the EV disruption of car industry that will have the biggest impact on consumers, and EVs have become “real” and desirable much sooner than many brands expected or wanted.
New players such as Tesla, BYD and others will become the new leaders, and together with the globalisation of the EV centric Chinese car industry, combined, will take at least 50% of the market. So, what happens to the existing big brands of the legacy car industry sharing the remaining 50%? Either half die out, all halve in size, or some combination of both!
The EV disruption will catch out many legacy car makers, with the shift skipping the anticipated interim step to hydrogen vehicles. There is a separate webpaper exploring why it is so difficult for legacy automakers to make a profit from EVs, and this page will track major ‘legacy’ brands through the transition to see which, if any, survive, as the new brands increase their market share.