Timeline

I recently explored how in 2021, the numbers for EVs don’t really add up yet. One of the key discoveries, was that many sensible people are projecting EVs will reach ‘price parity’ by 2024-5. If this happens consider the trend: Looking deeper, there is every reason those predictions look real, and this will completely turn […]

Right now, without subsidies, buying an electric car does not add up. Currently there is a price premium, and as a result the cars only appeal to those happy to pay a premium to indulge a passion. Buyers are prepared to pay a premium for the environment or the acceleration, but right now, buying is […]

The world of EVs is changing, as is the leadership. Tesla lost 50% of its valuation in 2022. Some are predicting it will lose half of the remaining value in 2023, and although others predict the stock price will rebound, both outcomes are possible, and which becomes reality could depend very much on whether Tesla can remain 'cool', or through Musk and twitter becomes linked to far right. Although entire EV future is not dependant solely on Tesla, a decline could have wide implications, for the market, competitors and the global transition to EVs. Not only are the 'legacy' automotive companies GM, Ford, VW and Toyota competition for the hearts and dollars from consumers, but also BYD, who is already taking the EV lead from Tesla. Keys factor in EV trends during 2023 could turn out to be who is 'cool', shifting perceptions of a climate threat and the need for rapid response, and the impact of conflicts such as Ukraine. Rapid radical change for the industry, but it will take longer to impact consumers.